Message from Chen Rong,
CEO of CITS Limited, Head Office
Since
its establishment in 1954, the China International Travel
Service Limited, Head Office has developed into a large enterprise
group integrating travel service, transportation, foreign
trade, real estate development and management, and e-commerce,
with a total asset of 5 billion yuan. It has hosted more
than 9 million tourists who come from all parts of the
world. It is China's largest travel service group and
is the only tourist enterprise among the country's top
500 enterprises. It's acronym CITS has become a well-known
brand name both at home and abroad.
In March, 2004, In order to enhance comprehensive
strength and competitive edge in the international market,
CITS Head Office and China Duty-free Group, the two
giants, joined hands in reorganization to set up the
CITS Group Corporation, with the approval of the State
Council.
A half century of experience is greatly to our credit,
yet we feel all the more a sense of responsibility on
our shoulders. Following China's WTO accession, its
tourist enterprises are confronted with wider and more
severe competition. In the spirit of "honesty first,
service supreme, going all out to strive for the best",
we are determined to blaze new trails, keep forging
ahead and make new progress.
China is one of the most popular tourist destinations
in the world. It is also a rising tourist source country.
As an envoy, CITS assumes a great mission, which si
to let friends overseas see a fantastic China and let
Chinese tourists experience a rich and colorful world.
As the saying goes, "A bosom friend afar brings
a distant land near." The Internet has initiated
a new way of exchanges, which can not only reduce the
difference between regions, but also shorten the distance
between people. I sincerely hope that this platform
will help increase mutual understanding, promote exchanges
and enhance cooperation. Let us work together to bring
about a bright future and make new contributions to
China and world tourism.
